What is Amaro?

Amaro means bitter in Italian. At its most straightforward, it is a liqueur. But unlike most other liqueurs, it is bolstered with a bitter backbone. It also typically, has dozens of ingredients. And you would be hard-pressed to get any Amaro maker to tell you what ingredients those are.

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We have created our Amari to focus on celebrating the flavors of each season. We utilize indigenous and locally foraged botanicals to highlight the feeling of each season. Our flagship Amaro, "Always", is an expression of ourselves both as bartenders, and an homage to the style of traditional Italian Amari that have always resonated with us. 

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Our goal with SennzaFinne was to make Amari that are not only delicious on their own, but that can be readily and endlessly mixed into extraordinary cocktails. Cocktail Amari, by bartenders, for your enjoyment. 

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Italians traditionally imbibe amaro after a meal for its digestive qualities. There are also some aperitif bitters that are not quite technically considered amaro as they are ingested before a meal (for their palate-awakening properties).

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When enjoyed before eating, bitter drinks stimulate the palate and allow it to better taste all the nuances of the food to come. 

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When enjoyed after eating, bitter drinks help activate the enzymes that our digestion relies on. 

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Before or after, neat or in a cocktail, we feel there is no wrong time to enjoy amaro!